They both have their place but we prefer Google since clients are ALREADY searching for your service. On Facebook you are enticing them to sign up. This usually results in more leads on Facebook but much less serious inquiries. Ask yourself if you would rather have 50 leads a month with clients who "didn't even remember filling out the form" or 30 leads of clients who are actively looking for a company to finish their installation. For example, there may be 4,000 people actively looking for a turf company every month in your region, as long as we get you showing up first, you will capture a portion of these clients looking for your service. It's our job to filter out the type of people looking to install now and ensure they aren't tire kickers or people simply looking for information on how to install it themselves. Running these campaigns over the years has given us thousands of data points on how to specifically target the type of searches that result in high quality BUYER clients. We make it look easy, but Google ads is complicated, if you do it wrong you will waste thousands of dollars on the wrong type of searches for clients simply looking for information. However, doing it right means your company will capture the top 30% of searches from local clients simply looking to install your chosen high profit service. In short, if you don't show up when these clients search, your competitors will.